It’s not too hard to see why video is so popular these days.
Social media is a crowded space, and using images is a great way to grab attention. A social media post accompanied by a photo or video.
A visual aid supplements words with pictures, charts, graphs, or other visual information. They are important because they help the audience understand and remember, increase audience interest, and act as notes or reminders for the speaker.
A video puts a face to a name and allows an audience to see the genuine nature of your business and offering. Brands need a video marketing strategy — this idea isn't new. What has changed is how important video has become on every platform and channel.