Whether you're in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important.

In fact, 97% of people learn about local businesses online more than anywhere else.

 

Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success.

Key activities in defining your strategy

• Website audit

• Email audit

• Market research

• Persona development

• Value propositions

• SEO plans

• Lead-generation strategy

Small Business Marketing Materials

1. Create a website to own your online presence.

2. Consider blogging to attract prospects for your website.

3. Promote yourself on social media.

4. Invest in ads.

5. Make sure you're capturing web prospects' information.

6. Use email marketing to nurture leads.

7. Manage relationships with a CRM.

8. Lean into word of mouth as a promotion channel.